Digitaalinen transformaatio ja sen vaikutus asiakkaiden käyttäytymiseen (3h). Menestyksen Tekijät -johtamiskoulutus K-huippukauppiaille, eMBA Avance, Tampere, 3.4.2024.

Vastuullinen kauppa kuluttajatutkimus 2024 (0.5h). Kaupan tutkimuspäivä 2024: Vastuullinen kauppa. K-Kampus, Helsinki, 1.2.2024.

Vastuullisuuden vaikutus kuluttajakäyttäytymiseen (0.5h). Kohti CSRD-raportointia - Näin otat datan ja työkalut haltuun. Vaihda CSRD-raportointistressi tulokselliseen vastuullisuustyöhön. IBM Helsinki, 24.1.2024.

Best Paper Runner-up Award konferenssipaperille Holkkola, M., Nyrhinen, J., Makkonen, M., Frank, L., Karjaluoto, H., & and Wilska, T.-A. (2023), "Showrooming Behavior, Omnichannel Self-Efficacy, and Perceived Channel Integration as Antecedents of Revisit Intention", Proceedings of the MCIS and MENACIS 2023 (The 15th Mediterranean Conference on Information Systems and the 6th Middle East & North Africa Conference on digital Information Systems), Madrid, Spain, September 6-9, 2023.

Best Paper Award konferenssipaperille Salonen, A., Mero, J., Munnukka, J., Zimmer, M., & Karjaluoto, H. (2023), "Digital content marketing on social media along the B2B purchase journey: The effect of situational fit on engagement", Proceedings of the FAMAC2023 (Finnish Academy of Marketing annual conference), Helsinki, June 15-16, 2023.

Best Paper Award konferenssipaperille Bhutto, M., Shaikh, A., & Karjaluoto, H. (2022), "Would you mind your language, please? Consumer Incivility on Social Media Platforms", Proceedings of the ICEB 2022 (The 22nd International Conference on Electronic Business), Bangkok, Thailand, October 13-17, 2022.

Viisi tutkimuspalkintoa Elsevier artikkelista “Setting the future of digital and social media marketing research: Perspectives and research propositions” (International Journal of Information Management, Vol. 59, 2021) by Yogesh K. Dwivedi, Elvira Ismagilova, D. Laurie Hughes, Jamie Carlson, Raffaele Filieri, Jenna Jacobson, Varsha Jain, Heikki Karjaluoto, Hajer Kefi, Anjala S. Krishen, Vikram Kumar, Mohammad M. Rahman, Ramakrishnan Raman, Philipp A. Rauschnabel, Jennifer Rowley, Jari Salo, Gina A. Tran and Yichuan Wang.
-Top 10 Downloaded article in 2021 out of all the papers published in the journal’s history
-Top 10 Downloaded article in 2021 out of all the papers published in 2021
-Top 25 most cited article in 2021 out of all the papers published in the journal’s history
-Top 25 most cited article in 2021 out of all the papers published in 2021
-Top 10 with regards to social media attention received in 2021 out of all the papers published in the journal’s history.

Outstanding Article 2019 artikkelille Järvinen, J. & Karjaluoto, H. (2015) “The Use of Web Analytics for Digital Marketing Performance Measurement”, Industrial Marketing Management, Elsevier.

Highly Commended Paper Award artikkelille “The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement” (yhdessä Janne Hepolan ja Anni Hintikan kanssa), Journal of Product & Brand Management, 2018, Emerald.

2017 Best Paper Award artikkelille “The Use of Web Analytics for Digital Marketing Performance Measurement” (yhdessä Joel Meron kanssa), Industrial Marketing Management, 2018, Elsevier.

Vuoden kouluttaja 2014, Oulun yliopiston kauppakorkeakoulun Executive MBA -koulutus.

Highly Commended Paper Award artikkelille “Customer Relationship Management: The Evolving Role of Customer Data" (yhdessä Hannu Kuuselan ja Hannu Saarijärven kanssa), Marketing Intelligence & Planning (2013), Emerald.

Vuoden opettaja 2008, 2009 ja 2015 by Pörssi ry.

Mobile Marketing Academic of the Year 2007 (yhdessä Matti Leppäniemen kanssa) by Mobile Marketing Association.

Useita Best Paper tunnustuksia akateemisista konferensseista.

Willingness to pay for freemium services: Addressing the differences between monetization strategies (together with Olli Tyrväinen). International Journal of Information Management, Vol. 77, 024, 102787. Open Access: https://doi.org/10.1016/j.ijinfomgt.2024.102787

Digital content marketing on social media along the B2B customer journey: The effect of timely content delivery on customer engagement (together with Anna Salonen, Joel Mero, Juha Munnukka and Marcus Zimmer). Industrial Marketing Management, Vol. 118, 2024, pp. 12-26. Open Access: https://authors.elsevier.com/sd/article/S0019-8501(24)00022-1

Framework for understanding quantum computing use cases from a multidisciplinary perspective and future research directions (together with Dandison Ukpabi, Astrid Bötticher, Anastasija Nikiforova, Dragos Petrescu, Paulina Schindler, Visvaldis Valtenbergs. Lennard Lehmann and Abuzer Yakaryilmaz). Futures, Vol. 154, 2023, 103277. https://doi.org/10.1016/j.futures.2023.103277

Digital Marketing Strategy. Create Strategy, Put It Into Practice, Sell More (together with Niko Lahtinen, Kimmo Pulkka and Joel Mero). Edward-Elgar, UK, 2023.

Digimarkkinointi. Luo strategia, vie se käytäntöön, myy enemmän (together with Niko Lahtinen, Kimmo Pulkka and Joel Mero). Alma Talent, 2022.

Marketing and Mobile Financial Services. A Global Perspective on Digital Banking Consumer Behaviour (together with Aijaz A. Shaikh) (Eds.). New York: Routledge, 2019.

Digitaalinen markkinointiviestintä. Esimerkkejä parhaista käytännöistä yritys- ja kuluttajamarkkinointiin. Saarijärvi: WSOY, 2010.

Trust and new technologies: Marketing and management on the Internet and mobile media (together with Teemu Kautonen) (Eds). Cheltenham, UK and Lyme, US: Edward Elgar, 2008.

Earth is flat: Scandalous content on social media (together with Risqo Wahid). Proceedings of the American Marketing Association (AMA) 2024 Winter Academic Conference, St. Pete Beach, Florida, USA, 23-25 February 2024.

Showrooming Behavior, Omnichannel Self-Efficacy, and Perceived Channel Integration as Antecedents of Revisit Intention (together with Matilda Holkkola, Jussi Nyrhinen, Markus Makkonen, Lauri Frank, and Terhi-Anna Wilska). Proceedings of the MCIS and MENACIS 2023 (The 15th Mediterranean Conference on Information Systems and the 6th Middle East & North Africa Conference on digital Information Systems), Madrid, Spain, September 6-9, 2023.

Investigating the impact of rewarded customer engagement on loyalty program members, and whether it Induces their their engagement in brand's metaverse (together with Muniba Rauf and Xiaolin Li). Proceedings of the Global Marketing Conference (GMC), Seoul Kore, July 20-23, 2023.

Understanding the role of social media content in brand loyalty: A meta-analysis of user-generated content versus firm-generated content (together with Olli Tyrväinen and Dandison C. Ukpabi). Journal of Interactive Marketing, Vol. 54 No. 3, 2023, pp. 400-413. https://doi.org/10.1177/10949968231157281

Online grocery shopping before and during the COVID-19 pandemic: A meta-analytical review (together with Olli Tyrväinen). Telematics & Informatics, Vol. 71, 2022, 101839. Open Access: https://doi.org/10.1016/j.tele.2022.10183

Mobile money as a driver of digital financial inclusion (together with Aijaz A. Shaikh, Richard Glavee-Geo and Robert Ebo Hinson). Technological Forecasting & Social Change, Vol. 186, Part B, 2023, 122158. Open Access: https://doi.org/10.1016/j.techfore.2022.122158

Becoming TikTok famous: Strategies for global brands to engage consumers in an emerging market (together with Risqo Wahid, Kimmo Taiminen and Diah Isnaini Asiati). Journal of International Marketing, Vol. 31 No. 1, 2023, pp. 106-123. Open Access: https://doi.org/10.1177/1069031X221129554

Agile logic for SaaS implementation: Capitalizing on marketing automation software in a start-up (together with Joel Mero, Miira Leinonen and Hannu Makkonen). Journal of Business Research, Vol. 145, 2022, pp. 583-594. Open Access: https://doi.org/10.1016/j.jbusres.2022.03.026

Examining the impact of eWOM-triggered customer-to-customer interactions on travelers’ repurchase and social media engagement (together with (together with Ernest Izogo, Hongfei Liu and Mercy Mpinganjira). Journal of Travel Research, Vol. 61 No. 8, 2022, pp. 1872-1894. Open Access: https://doi.org/10.1177/00472875211050420

Setting the future of digital and social media marketing research: Perspectives and research propositions (together with Yogesh K. Dwivedi, Elvira Ismagilova, Laurie Hughes, Jamie Carlson, Raffaele Filieri, Jenna Jacobson, Varsha Jain, Hajer Kefi, Anjala S. Krishen, Vikram Kumar, Mohammad M. Rahman, Ramakrishnan Raman, Philipp A. Rauschnabel, Jennifer Rowley, Jari Salo, Gina A. Tran and Yichuan Wang). International Journal of Information Management, Vol. 59, 2021. Open Access: https://doi.org/10.1016/j.ijinfomgt.2020.102168

The role of negative and positive forms of power in supporting CSR alignment and commitment between Large Firms and SMEs (together with David Harness, Chatura Ranaweera and Chanaka Jayawardhena). Industrial Marketing Management, Vol. 75, 2018, pp. 17-30. https://doi.org/10.1016/j.indmarman.2018.03.006

The Impact of service bundles on the mechanism through which functional value and price value affect WOM Intent (together with Chatura Ranaweera). Journal of Service Management, Vol. 28, No. 4, 2017, pp. 707-723. https://doi.org/10.1108/JOSM-03-2016-0065

Unlocking the behaviors of long term service consumers: The role of action inertia (together with Matti Leppäniemi, Chanaka Jayawardhena, and David R Harness). Journal of Service Theory & Practice, Vol. 27 No. 1, 2017, pp. 270-291. http://dx.doi.org/10.1108/JSTP-06-2015-0127

Customer environmental values and its contribution to loyalty in industrial markets (together with Nora Mustonen and Chanaka Jayawardhena). Business Strategy and the Environment, Vol. 25 No. 7, 2016, pp. 512-528. http://onlinelibrary.wiley.com/doi/10.1002/bse.1882/full

Making the most of information technology & systems usage: A literature review, framework and future research agenda (together with Aijaz Shaikh). Computers in Human Behavior, Vol. 49, 2015, pp. 541–566. http://www.sciencedirect.com/science/article/pii/S0747563215002496

The use of Web analytics for digital marketing performance measurement (together with Joel Järvinen). Industrial Marketing Management, Vol. 50, 2015, pp. 117-127. (2017 Best Paper Award, 2019 Outstanding Paper Award). http://www.sciencedirect.com/science/article/pii/S001985011500139X

How value and trust influence loyalty in wireless telecommunications industry (together with Chanaka Jayawardhena, Matti Leppäniemi, and Minna Pihlström). Telecommunications Policy, Vol. 36, No. 8, 2012, pp. 636-649. http://www.sciencedirect.com/science/article/pii/S0308596112000729

Antecedents to permission based mobile marketing: An initial examination (together with Chanaka Jayawardhena, Andreas Kuckertz and Teemu Kautonen). European Journal of Marketing, Vol. 43, No. 3/4, 2009, pp. 473-499. https://doi.org/10.1108/03090560910935541

Consumer acceptance of online banking: an extension of the technology acceptance model (together with Kari Pikkarainen, Tero Pikkarainen and Seppo Pahnila). Internet Research, Vol. 14, No. 3, 2004, pp. 224-235. https://doi.org/10.1108/10662240410542652