Kauppakorkeakoulu Soihtu
taltunnus

Heikki Karjaluoto

Yhteystiedot

Kauppakorkeakoulu
PL 35
40014 Jyväskylän yliopisto

Puh. (työ) 040-576 7814

heikki.karjaluoto(at)jyu.fi



Päivitetty: 6.2.2018

© 2018 Karjaluoto


Heikki Karjaluoto

Heikki Karjaluoto on markkinoinnin professori (2007-) Jyväskylän yliopiston kauppakorkeakoulussa. Hänen professuurinsa alana on kuluttajakäyttäytyminen ja uusiin teknologioihin perustuva markkinointiviestintä. Hän valmistui kauppatieteiden tohtoriksi vuonna 2002 Jyväskylän yliopistosta. Hän on verkkoliiketoiminnan dosentti Lapin yliopistossa sekä sähköisen palveluliiketoiminnan dosentti Tampereen yliopistossa.

Karjaluoto on julkaissut noin 90 tieteellistä aikakauslehtiartikkelia, yli 100 konferenssipaperia, kaksi kirjaa sekä lukuisan määrän muita tutkimuksia (Katso Google Scholar profiilini tästä). Hän on opettanut Jyväskylän yliopiston lisäksi useissa koti- ja ulkomaisissa kauppakorkeakouluissa ja liikkeenjohdon koulutuksissa. Hänen tutkimus- ja opetusintresseihin kuuluvat erityisesti digitaalinen markkinointi, kuluttajakäyttäytyminen, markkinointiviestintä, asiakkuuksien johtaminen, elektroninen liiketoiminta ja rakenneyhtälömallit. Hänet on palkittu vuoden 2007 mobiilimarkkinointitutkijana maailmassa. Pörssi – Jyväskylän yliopiston kauppakorkeakoulun opiskelijat ry on valinnut hänet vuoden luennoitsijaksi vuosina 2008, 2009 ja 2015. Oulun yliopiston kauppakorkeakoulun Executive MBA -koulutus palkitsi hänet Vuoden kouluttaja -palkinnolla 2014.

Karjaluoto oli koulutuksesta vastaava varadekaani vuoden 2017. Hän on tehnyt opetus- ja tutkimustyössä tiivistä yhteistyötä lukuisten suomalaisten ja kansainvälisten yritysten ja tutkimusorganisaatioiden kanssa. Hän on johtanut useita laajoja tutkimushankkeita digitaalisen markkinoinnin, mobiilimarkkinoinnin ja markkinointiviestinnän aihepiireistä. Hän toimii lisäksi digitaaliseen markkinointiviestintään erikoistuneen asiantuntijayrityksen (Omega Research Oy) toimitusjohtajana, Keskimaan hallituksessa (2017-), Vähittäiskaupan Tutkimussäätiön hallituksessa (2018-) sekä kahden pk-yrityksen hallituksissa. Karjaluoto on Keski-Suomen Kauppakamarin finanssivaliokunnan jäsen. Karjaluoto on Digitaalisen markkinoinnin ja viestinnän tutkimusryhmän johtaja.

Esitykset

Viimeaikaiset esitykset

Digitalisaation vaikutukset asiakaskäyttäytymiseen, markkinointistrategiaan ja -taktiikoihin. Avance EMBA koulutus, Jyväskylä, 20.3.2018.

Digitaalinen transformaatio ja sen vaikutus asiakkaiden käyttäytymiseen. Jyväskylä-Laajavuori rotariklubi, Jyväskylä, 7.3.2018.

Monikanavainen markkinointi. Executive MBA in Insurance and Financial Services, Verkostojen ja asiakassuhteiden johtaminen –teema, Technopolis, Tampere, 26.1.2018.

Digitaalinen transformaatio ja sen vaikutus asiakkaiden käyttäytymiseen. Avance EMBA Menestyksen strategiat -johtamiskoulutusohjelma, Radisson Blu Royal, Helsinki, 17.1.2018.

Palveluiden markkinointi ja ratkaisukeskeinen asiakkuus. Keski-Suomen Ely-keskus henkilöstöpäivä, Jyväskylä, 17.11.2017.

Digitaalisen markkinoinnin keinot ja välineet. Tampereen yliopiston johtamiskorkeakoulu, Moniulotteinen markkinointi –kurssi. 14.11.2017.

Digitaalisuuden merkitys kasvussa. Yliopistopäivät ja JSBE-50v seminaari, Hotelli Verso, Jyväskylä 27.10.2017.

Paneelikeskustelu: Uuden teknologian vaikutus nuorilta vaadittaviin taloustaitoihin. Talous tutuksi –opettajakoulutus paneeli. Sokos Hotelli Alexandra, Jyväskylä, 4.9.2017.

Asioinnin ja ostamisen helpottaminen uusien teknologioiden avulla. Asiakkuus 2017-seminaari, Suomen Asiakkuusmarkkinointiliitto ry, Crowne Plaza, Helsinki, 1.6.2017.

Kolme kuumaa kysymystä markkinonnista. Markkinoinnin Viikko, Messukeskus Helsinki, 22.9.2016.

Digitaalisaatio palvelujen myynnissä ja markkinoinnissa. Isännöintipäivät, Jyväskylä Paviljonki, 16.9.2016.

Miten mitata digitaalista asiakaskokemusta? Mediataivas FreshUp-seminaari, Jyväskylä, 26.5.2016.

Digitaalisuus markkinoinnin ja myynnin näkökulmasta. Hallituspartnerit Keski-Suomen jäsenkokous, Jyväskylä, 26.4.2016.

Asiakkuuksien hallinta digi- ja mobiilimaailmassa. Princeps PR-viestintäpäivä, Turku, 13.4.2016.

Asiakaslähtöiset myynti- ja markkinointistrategiat, uudet markkinoinnin välineet (2pv). EMBA koulutus Lapin yliopisto, 21.-22.3.2016.

Digitaalisen markkinoinnin keinot ja välineet. Tampereen yliopiston johtamiskorkeakoulu, Moniulotteinen markkinointi (avoin yliopisto) –kurssi, 3.2.2016.

Digitaalisuus kaupan alalla –Mitä digimarkkinointi ja verkkokauppa merkitsevät kivijalkakaupalle? (1pv) AVANCE EMBA Menestyksen Tekijät –johtamiskoulutusohjelma K-ryhmän huippukauppiaille, Vierumäki, Scandic, 10.2.2016.

Digitaalinen markkinointi. AVANCE EMBA Menestyksen strategiat, Vantaa hotelli Flamingo, 20.1.2016.

Asiakaslähtöisyys yrityksen strategiassa. Jyväskylän seudun kehittämisyhtiö Jykes Oy asiakastilaisuus, 10.12.2015, Jyväskylä.

Digitaalisuus markkinoinnin ja myynnin näkökulmasta. Agora ICT-forum, 26.11.2015, Jyväskylän yliopisto.

Markkinoinnin ROI - myytti vai faktaa? Mepco asiakaswebinaari, 4.11.2015.

Mitä teollisuusyrityksen markkinoinnissa pitää huomioida? Alihankintamessut, 16.9.2015, Tampereen messukeskus.

Kuluttajakäyttäytymisen digitalisoitumisen seuraukset pankkisektorilla. VaikuttajaForum Pankki ja Vakuutus, 3.6.2015, Vanajanlinna, Hämeenlinna.

Strategisen markkinoinnin keinot ja kanavat. Tampere Business Campus TBC -seminaari, 28.5.2015, Nokian Renkaat, Nokia.

Markkinoinnin positiivinen ROI - myytti vai faktaa? ”Tehokkaamman markkinoinnin aamupäiväseminaari”, Sanoma Media Finland Oy, 19.5.2015, Sanomatalo Mediatori, Helsinki.

Mobiilipalvelut. Asiakaskokemuksen kehittäminen. Soneran Asiakkuusakatemia, 23.4.2015, Helsinki, Vallila.

Digitaalinen markkinointi. Lisää tehoa myyntiin ja asiakaspalveluun. CGI:n Energy & Utilities –asiakaspäivät, 23.4.2015, Vantaa, Flamingo.

Miten asiakkaasi ostavat vuonna 2015? Mepco webinaari, 16.4.2015.

Digitaalisuus kaupan alalla -Mitä digimarkkinointi ja verkkokauppa merkitsevät kivijalkakaupalle? 16.3.2015, Vaasan yliopiston kauppakorkeakoulu.

Strateginen markkinointi - onko perinteinen markkinointi tullut tiensä päähän? EMBAX–johtamiskoulutus, 13.2.2015, Tampereen yliopisto.

Digitaalisen markkinoinnin keinot ja välineet. Tampereen yliopiston johtamiskorkeakoulu, 12.2.2015.

Mitä digimarkkinointi ja verkkokauppa merkitsevät kivijalkakaupalle? Sotka-päivät, 11.2.2015, Hämeenlinna.

Markkinoinnin prosessi ja prioriteetit 2015. Mepco Oy CRM-käyttäjäpäivä, 27.1.2015, Hilton Kalastajatorppa, Helsinki.

Digitaalinen markkinointi. EMBA-AVANCE Menestyksen strategiat, Helsinki Congress Paasitorni, 14.1.2015.

Maailma muuttuu –Miten tulevaisuudessa asiakkuuksia hoidetaan? Keski-Suomen Osuuspankki henkilöstöpäivä, 25.10.2014, Jyväskylä.

Opetus

Jyväskylän yliopisto: Markkinoinnin perusteet (osa), Introduction to Marketing (osa), Managing Customer Relationships, Digital Marketing Communications, Metodiopinnot, Liikunta ja yhteiskunta, pro gradu -seminaari, Digital Marketing and Social Media -jatko-opintokurssi (KATAJA), EMBA-opetus Avance
Tampereen yliopisto: Vierailuluentoja esim. kursseilla 'Markkinoinnin perusteet' ja 'Markkinoinnin johtaminen' (dosenttiopetus) ja MBA-kursseilla kouluttajana

Aiemmin: Kuluttajakäyttäytymisen perusteet, Markkinointitutkimus- ja informaatiojärjestelmät, tuote- ja markkinastrategiat, Services and relationship marketing, Asiakkuusmarkkinointi ja palveluliiketoiminnan johtaminen (EMBA)

Tutkimushankkeet

Useita tutkimushankkeita markkinoinnista, ks. viimeaikaisimmat tutkimusryhmän sivulta: https://www.jyu.fi/jsbe/en/research/groups/digital-marketing-and-communication

Tunnustukset

2017 Best Paper Award artikkelille “The Use of Web Analytics for Digital Marketing Performance Measurement” (yhdessä Joel Meron kanssa), Industrial Marketing Management, 2018, Elsevier.
Vuoden kouluttaja 2014 by Oulun yliopiston kauppakorkeakoulun Executive MBA -koulutus
Highly Commended Paper Award artikkelille “Customer Relationship Management: The Evolving Role of Customer Data", Marketing Intelligence & Planning (yhdessä Hannu Kuuselan ja Hannu Saarijärven kanssa) (2013), Emerald.
Vuoden opettaja 2008, 2009 ja 2015 by Pörssi ry
Mobile Marketing Academic of the Year 2007 (yhdessä Matti Leppäniemen kanssa) by Mobile Marketing Association
Useita "Best Paper" palkintoja akateemisista konferensseista

Julkaisut

Julkaisuluettelon voi ladata täältä: here (pdf).

Uusin julkaisu

Digital Advertising around Paid Spaces. E-Advertising Industry’s Revenue Engine: A Review and Research Agenda (together with Bilal Aslam). Telematics and Informatics, Vol. 34 No. 8, 2017, pp. 1650-1662. (impact factor 3.398 in 2016). https://doi.org/10.1016/j.tele.2017.07.011

Kirjat

Digitaalinen markkinointiviestintä. Esimerkkejä parhaista käytännöistä yritys- ja kuluttajamarkkinointiin. Saarijärvi: WSOY, 2010.

Trust and new technologies: Marketing and management on the Internet and mobile media (together with Teemu Kautonen) (Eds). Cheltenham, UK and Lyme, US: Edward Elgar, 2008.

Viimeaikaiset konferenssipaperit

Insights into Online Reviews of Hotel Service Attributes: A Cross-National Study of Selected Countries in Africa (together with Dandison Ukpabi, Sunday Olaleye and Emmanuel Mogaji). Proceedings of the ENTER2018 eTourism conference (pp. 243-256), 26 – 26 January, Jönköping, Sweden.

Employer branding as a form of sport event sponsorship: The case of a multinational industrial firm (together with Lasse Paakkonen). Paper presented at the 10th EuroMed Annual Conference, 13 -15 September, 2017, Rome, Italy.

The role of consumer local engagement and personal values in explaining local store patronage (together with Mika Skippari and Jussi Nyrhinen). Proceedings of the 19th – EAERCD -Conference of the European Association for Education and Research in Commercial Distribution, Dublin Institute of Technology, Ireland, 4 - 6 July, 2017. (Best paper award)

Consumer engagement: Conceptualization and Empirical Evidence from Mobile Money Services in Ghana (together with Aijaz Shaikh, Richard Glavee-Geo and Robert Hinson). Proceedings of the 2017 China Marketing International Conference, 14 - 17 July, 2017, Beijing, China.

Combining digitization with healthcare service processes: Value co-creation opportunities through standard work (together with Katja Rantala). In A. Pucihar, M. K. Borštnar, C. Kittl, P. Ravesteijn, R. Clarke, & R. Bons (Eds.), Bled 2017: Proceedings of the 30th Bled eConference : Digital Transormation : Form Connecting Things to Transforming Our Lives (pp. 471-482). Maribor: University of Maribor Press. https://doi.org/10.18690/978-961-286-043-1.33

Do Online Travel Communities Matter? A Literature Review (together with Dandison C. Ukpabi and Ukamaka D. Onyenucheya). In A. Pucihar, M. K. Borštnar, C. Kittl, P. Ravesteijn, R. Clarke, & R. Bons (Eds.), Bled 2017: Proceedings of the 30th Bled eConference : Digital Transformation: From Connecting Things to Transforming Our Lives (pp. 603-616). Maribor: University of Maribor Press. https://doi.org/10.18690/978-961-286-043-1.42

Influence of social media on corporate heritage tourism brand. (together with Dandison Ukpabi). In R. Schegg, & B. Stangl (Eds.), Information and Communication Technologies in Tourism 2017: Proceedings of the International Conference in Rome, Italy, January 24-26, 2017 (pp. 697-709). Springer International Publishing. http://link.springer.com/chapter/10.1007%2F978-3-319-51168-9_50

The Effects of Mobile Banking Application User Satisfaction and System Usage on Bank-Customer Relationships. (together with Aijaz Shaikh). In Academic MindTrek'16: Proceedings of the 20th International Academic MindTrek Conference (pp. 177-183). New York: Association for Computing Machinery (ACM). http://dl.acm.org/citation.cfm?doid=2994310.2994330

Conceptualizing engagement in the mobile context: A systematic literature review. (together with Hannu-Pekka Kulta). In Academic MindTrek'16: Proceedings of the 20th International Academic MindTrek Conference (pp. 169-176). New York: Association for Computing Machinery (ACM). https://doi.org/10.1145/2994310.2994324

Value Co-creation in Health Care: Insights into the Transformation from Value Creation to Value Co-creation through Digitization. (together with Katja Rantala). In Academic MindTrek'16: Proceedings of the 20th International Academic MindTrek Conference (pp. 34-41). New York: Association for Computing Machinery (ACM). https://doi.org/10.1145/2994310.2994325

Consumer Engagement and Behavioral Intention Towards Continuous Use of Innovative Mobile Banking Applications — Case Study of Finland. (together with Janne Hepola and Aijaz Shaikh). Proceedings of the International Conference on Information Systems (ICIS-2016), 11-14 December, Dublin, Ireland. http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1281&context=icis2016

Tieteelliset aikakausilehtiartikkelit (valittuja)

The role of negative and positive forms of power in supporting CSR alignment and commitment between Large Firms and SMEs (together with David Harness, Chatura Ranaweera and Chanaka Jayawardhena). Industrial Marketing Management, 2018 (in press). (impact factor 3.166 in 2016).

What drives travelers' adoption of User-Generated Content? A literature review (together with Dandison Ukpabi). Tourism Management Perspectives, 2018 (in press).

How relevant are risk perceptions, effort, and performance expectancy in mobile banking adoption? Evidence from a developing market (together with Aijaz Shaikh and Richard Glavee-Geo). International Journal of E-Business Research, 2018 (in press).

Digital Advertising around Paid Spaces. E-Advertising Industry’s Revenue Engine: A Review and Research Agenda (together with Bilal Aslam). Telematics and Informatics, Vol. 34 No. 8, 2017, pp. 1650-1662. (impact factor 3.398 in 2016). https://doi.org/10.1016/j.tele.2017.07.011

Exploring the nexus between financial sector reforms and the emergence of digital banking culture – Evidences from a developing country (together with Aijaz Shaikh and Richard Glavee-Geo). Research in International Business and Finance, Vol. 42, 2017, pp. 1030-1039. https://doi.org/10.1016/j.ribaf.2017.07.039

The impact of consumer local engagement on local store patronage and customer satisfaction (together with Mika Skippari and Jussi Nyrhinen). The International Review of Retail Distribution and Consumer Research, Vol. 27 No.5, 2017, 485-501. https://doi.org/10.1080/09593969.2017.1383289

The Impact of service bundles on the mechanism through which functional value and price value affect WOM Intent (together with Chatura Ranaweera). Journal of Service Management, Vol. 28, No. 4, 2017, pp. 707-723. (impact factor 2.897 in 2016). https://doi.org/10.1108/JOSM-03-2016-0065

Mobile banking services adoption in Pakistan: Are there gender differences? (together with Aijaz Shaikh and Richard Glavee-Geo). International Journal of Bank Marketing, Vol. 35 No. 7, 2017, pp. 1088-1112. https://doi.org/10.1108/IJBM-09-2015-0142

The effect of marketing communication on business relationship loyalty. (together with Nora Hänninen). Marketing Intelligence & Planning, Vol. 35 No. 4, 2017, pp. 458-472. http://dx.doi.org/10.1108/MIP-01-2016-0006

The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement. (together with Janne Hepola and Anni Hintikka). Journal of Product & Brand Management, Vol. 26 No. 3, 2017, pp. 282-293. http://dx.doi.org/10.1108/JPBM-10-2016-1348

Environmental values and customer-perceived value in industrial supplier relationships. (together with Nora Hänninen). Journal of Cleaner Production, Vol. 156 (July), 2017, pp. 604-613. (impact factor 5.715 in 2016). http://www.sciencedirect.com/science/article/pii/S0959652617307990

Consumers' acceptance of information and communications technology in tourism: A review. (together with Dandison Ukpabi). Telematics and Informatics, Vol. 34 No. 5, 2017, pp. 618-644. (impact factor 3.398 in 2016). http://www.sciencedirect.com/science/article/pii/S0736585316303367

Examining the performance of brand-extended thematic-content: The divergent impact of avid- and skim-reader groups. (together with Kimmo Taiminen). Computers in Human Behavior, Vol. 72, pp. 449-458 (impact factor 3.435 in 2016). http://dx.doi.org/10.1016/j.chb.2017.02.052

Customer perceived value, satisfaction, and loyalty: the role of willingness to share information. (together with Matti Leppäniemi and Hannu Saarijärvi). The International Review of Retail, Distribution and Consumer Research, Vol. 27 No. 2, 2017, pp. 164-188. http://www.tandfonline.com/doi/full/10.1080/09593969.2016.1251482

Mobile Banking and Payment System ­ A conceptual standpoint. (together with Aijaz Shaikh and Payam Hanafizadeh). International Journal of E-Business Research, Vol. 13 No. 2, 2017, pp. 14-27. http://www.igi-global.com/article/mobile-banking-and-payment-system/177163

Unlocking the behaviors of long term service consumers: The role of action inertia. (together with Matti Leppäniemi, Chanaka Jayawardhena, and David R Harness). Journal of Service Theory & Practice, Vol. 27 No. 1, 2017, pp. 270-291 (impact factor 1.098 in 2016). http://dx.doi.org/10.1108/JSTP-06-2015-0127

A cultural comparison study of smartphone adoption in Uzbekistan, South Korea and Turkey. (together with Nodir Sanakulov). International Journal of Mobile Communications, Vol. 15, No. 1, 2017, pp. 85-103 (impact factor 0.765 in 2015).

Brand love and positive word of mouth: the moderating effects of experience and price. (together with Juha Munnukka and Katrine Kiuru). Journal of Product & Brand Management, Vol. 25 No. 6, 2016, pp. 527-537. http://dx.doi.org/10.1108/JPBM-03-2015-0834

On some misconceptions concerning digital banking and alternative delivery channels. (together with Aijaz Shaikh). International Journal of E-Business Research, Vol. 12 No. 3, 2016, pp. 1-16.

Web Personalization: The State of the Art and Future Avenues for Research and Practice. (together with Ville Salonen). Telematics and Informatics, Vol. 33 No. 4, 2016, pp. 1088-1104. (impact factor 3.398 in 2016). http://www.sciencedirect.com/science/article/pii/S0736585315300794

How brand personality, identification and relationship length drive loyalty in the sports industry? (together with Juha Munnukka and Milja Salmi). Journal of Service Theory and Practice, Vol. 26 No. 1, 2016, pp. 50-71. (impact factor 1.098 in 2016). http://www.emeraldinsight.com/doi/full/10.1108/JSTP-09-2014-0206

Customer environmental values and its contribution to loyalty in industrial markets. (together with Nora Mustonen and Chanaka Jayawardhena). Business Strategy and the Environment, Vol. 25 No. 7, 2016 (online first 2015), pp. 512-528. Doi: 10.1002/bse.1882. (impact factor 3.076 in 2016). http://onlinelibrary.wiley.com/doi/10.1002/bse.1882/full

The usage of digital marketing channels in SMEs. (together with Heini Lipiäinen). Journal of Small Business and Enterprise Development, Vol. 22 No 4, 2015, pp. 633-651. http://www.emeraldinsight.com/doi/full/10.1108/JSBED-05-2013-0073

Are Facebook brand community members truly loyal to the brand? (together with Juha Munnukka and Anna Tikkanen). Computers in Human Behavior, Vol. 50, 2015, pp. 429–439. (impact factor 3.435 in 2016). http://www.sciencedirect.com/science/article/pii/S0747563215004021

Making the most of information technology & systems usage: A literature review, framework and future research agenda. (together with Aijaz Shaikh). Computers in Human Behavior, Vol. 49, 2015, pp. 541–566. (impact factor 3.435 in 2016). http://www.sciencedirect.com/science/article/pii/S0747563215002496

Consumers' perceptions of mobile banking continuous usage in Finland and South Africa. (together with Aijaz Shaikh and Nathalie Chinje). International Journal of Electronic Finance, Vol. 8, No. 2/3/4, 2015, pp.149-168. http://www.inderscience.com/info/inarticle.php?artid=70528

Continuous mobile banking usage and relationship commitment–A multi-country assessment. (together with Aijaz Shaikh and Nathalie Chinje). Journal of Financial Services Marketing, Vol. 20 No. 3, 2015, pp. 208-219. http://www.palgrave-journals.com/fsm/journal/v20/n3/full/fsm201514a.html

Barriers to the use of mobile sales force automation systems: a salesperson’s perspective. (together with Jaakko Sinisalo and Saila Saraniemi). Journal of Systems and Information Technology, Vol. 17 No. 2, 2015, pp. 121-140. http://dx.doi.org/10.1108/JSIT-09-2014-0068

The use of Web analytics for digital marketing performance measurement. (together with Joel Järvinen). Industrial Marketing Management, Vol. 50, 2015, pp. 117-127. (impact factor 3.166 in 2016). (2017 Best Paper Award). http://www.sciencedirect.com/science/article/pii/S001985011500139X

The role of digital channels in industrial marketing communications. (together with Nora Mustonen and Pauliina Ulkuniemi). Journal of Business & Industrial Marketing, Vol. 30 No. 6, 2015, pp.703-710. (impact factor 1.371 in 2016). http://www.emeraldinsight.com/doi/full/10.1108/JBIM-04-2013-0092

Industrial branding in the digital age. (together with Heini Taiminen). Journal of Business & Industrial Marketing, Vol. 30 No. 6, 2015, pp. 733-741. (impact factor 1.371 in 2016). http://www.emeraldinsight.com/doi/full/10.1108/JBIM-04-2013-0089

Mobile banking adoption - A literature review. (together with Aijaz Shaikh). Telematics and Informatics, Vol. 32 No. 1, 2015, pp. 129–142. (impact factor 3.398 in 2016). http://www.sciencedirect.com/science/article/pii/S0736585314000367

Consumer Adoption of Mobile Technology - A Literature Review. (together with Nodir Sanakulov). International Journal of Mobile Communications, Vol. 13 No. 3, 2015, pp. 244-275. (Impact factor 0.765 in 2015).

Digital channels in the internal communication of a multinational corporation. (together with Heini Lipiäinen and Marjo Nevalainen). Corporate Communications: an International Journal, Vol. 19 No. 3, 2014, pp. 275-286. http://www.emeraldinsight.com/doi/full/10.1108/CCIJ-07-2012-0050

Intention to use mobile customer relationship management systems. (together with Chanaka Jayawardhena, Janne Pirttiniemi and Aarne Töllinen). Industrial Management & Data Systems, Vol. 114 No. 6, 2014, pp. 966-978. (impact factor 2.205 in 2016). http://www.emeraldinsight.com/doi/full/10.1108/IMDS-11-2013-0480

Development and validation of the Perceived Investment Value (PIV) scale. (together with Pekka Puustinen and Peter Maas). Journal of Economic Psychology, Vol. 35 (June), 2013, pp. 41-54. (impact factor 1.275 in 2016). http://www.sciencedirect.com/science/article/pii/S016748701300041X

Customer relationship management: The evolving role of customer data. (together with Hannu Saarijärvi and Hannu Kuusela). Marketing Intelligence and Planning, Vol. 31 No. 6, 2013, pp. 584-600 (Highly Commended Paper). http://www.emeraldinsight.com/journals.htm?articleid=17096177

Social identity for teenagers: Explaining participation in online gaming worlds. (together with Matti Leppäniemi). Journal of Theoretical and Applied Electronic Commerce Research, Vol. 8, No. 1, 2013, 1-16. http://www.jtaer.com/portada.php?agno=2013&numero=1#

Crowdsourcing in the social media era: A case study of industrial marketers. (together with Henri Simula and Aarne Töllinen). Journal of Marketing Development and Competitiveness, Vol. 7 No. 2, 2013, pp. 122-137.

Extending customer relationship management. From empowering firms to empowering customers. (together with Hannu Saarijärvi and Hannu Kuusela). Journal of Systems & Information Technology, Vol. 15, No. 2, 2013, pp. 140-158. http://www.emeraldinsight.com/journals.htm?issn=1328-7265&volume=15&issue=2

Digital and social media marketing usage in B2B industrial sector. (together with Chanaka Jayawardhena, Joel Järvinen and Aarne Töllinen). Marketing Management Journal – Special Section Social Media Marketing: Leveraging the Community for Maximum Returns, Vol. 22 No. 2, 2012, pp. 102-117.

How value and trust influence loyalty in wireless telecommunications industry. (together with Chanaka Jayawardhena, Matti Leppäniemi, and Minna Pihlström). Telecommunications Policy, Vol. 36, No. 8, 2012, pp. 636-649. (impact factor 1.521 in 2016). http://www.sciencedirect.com/science/article/pii/S0308596112000729

Social media monitoring in the industrial business to business sector. (together with Aarne Töllinen and Joel Järvinen). World Journal of Social Sciences, Vol. 2 No. 4, 2012, pp. 65-76.

Marketing communication metrics for social media. (together with Aarne Töllinen). International Journal of Technology Marketing, Vol. 6 No. 4, 2011, pp. 316-330.

The role of electronic channels in micro-sized brick-and-mortar firms. (together with Maija Huhtamäki). Journal of Small Business and Entrepreneurship, Vol. 23, No. 1, 2010, pp. 17-38.

Targeting young voters in a political campaign: Empirical insights into an interactive digital marketing campaign in the 2007 Finnish general election. (together with Matti Leppäniemi, Heikki Lehto and Anni Goman). Journal of Nonprofit & Public Sector Marketing, Vol. 22, No. 1, 2010, pp. 14-37.

Special issue on mobile banking, buying and payments (Guest Editorial). International Journal of Bank Marketing, Vol. 28, No. 5, 2010, pp. 321-322.

Interviews with industry experts. International Journal of Bank Marketing, Vol. 28, No. 5, 2010, pp. 323-327.

Special issue on green marketing in business-to-business marketing and new media (Guest Editorial). Journal of Systems and Information Technology, Vol. 11, No. 4, 2009, pp. 312-314.

Antecedents of online banking satisfaction and loyalty: Empirical evidence from Finland. (together with Lasse Järvenpää and Ville Kauppi). International Journal of Electronic Finance, Vol. 3, No. 3, 2009, pp. 253-269.

Antecedents to permission based mobile marketing: An initial examination. (together with Chanaka Jayawardhena, Andreas Kuckertz and Teemu Kautonen). European Journal of Marketing, Vol. 43, No. 3/4, 2009, pp. 473-499. (impact factor 1.333 in 2016).

Advertisers’ perceptions of search engine marketing. (together with Hannele Leinonen). International Journal of Internet Marketing and Advertising, Vol. 5, No. 1/2, 2009, pp. 95-105.

The impact of mobile phone capabilities on mobile service usage: empirical evidence from Finland. (together with Jaakko Sinisalo). International Journal of Mobile Marketing, Vol. 4, No. 1, 2009, pp. 1-11.

Exploring the effects of gender, age, income and employment status on consumer response to mobile advertising campaigns. (together with Matti Leppäniemi). Journal of Systems and Information Technology, Vol. 10, No. 3, 2008, pp. 251-265.

Intentionally developed business network of mobile advertising: An exploratory study in Finnish retailing context. (together with Jari Salo and Jaakko Sinisalo). Journal of Business & Industrial Marketing, Vol. 23, No. 7, 2008, pp. 497-506. (impact factor 1.371 in 2016).

Exploring gender influence on customer’s intention to engage permission based mobile marketing. (together with Matti Leppäniemi, Heikki Lehto and Chanaka Jayawardhena). Electronic Markets, Vol. 18, No. 3, 2008, pp. 242-259. (impact factor 1.864 in 2016).

Factors affecting Finnish consumers' intention to receive SMS marketing: a conceptual model and an empirical study. (together with Craig Standing, Michael Becker and Matti Leppäniemi). International Journal of Electronic Business, Vol. 6, No. 3, 2008, pp. 298-318.

Mobile marketing: from marketing strategy to mobile marketing campaign implementation. (together with Matti Leppäniemi). International Journal of Mobile Marketing, Vol. 3, No. 1, 2008, pp. 50-61.

Mobile customer relationship management – a communication perspective. (together with Jaakko Sinisalo). International Journal of Electronic Customer Relationship Management, Vol. 1, No. 3, 2008, pp. 242-257.

Launch lessons from a growing global supplier of industrial equipment. (together with Tuula Lehtimäki and Jari Salo). International Journal of Business Excellence, Vol. 1, No. 4, 2008, pp. 375-390.

Searching for value in researching the adoption and use of m-services. (together with Craig Standing, Patricia McManus and Susan Standing). International Journal of e-Collaboration, Vol. 3, No. 3, 2007, pp. 16-30.

A conceptual model of trust in the online environment. (together with Jari Salo). Online Information Review, Vol. 31, No. 5, 2007, pp. 604-621. (impact factor 1.534 in 2016).

Insights into the implementation of mobile marketing campaigns. (together with Heikki Lehto, Matti Leppäniemi and Tiina Mustonen). International Journal of Mobile Marketing, Vol. 2, No. 2 2007, pp. 10-20.

Mobile customer relationship management - underlying issues and challenges. (together with Jaakko Sinisalo, Jari Salo and Matti Leppäniemi). Business Process Management Journal, Vol. 13, No. 6, 2007, pp. 771-787.

Permission-based mobile marketing and sources of trust in selected European markets. (together with Teemu Kautonen, Chanaka Jayawardhena and Andreas Kuckertz). Journal of Systems and Information Technology, Vol. 9, No. 2, 2007, pp. 104-123.

An empirical study of the drivers of consumer acceptance of mobile advertising. (together with Marko Merisavo, Sami Kajalo, Ville Virtanen, Sami Salmenkivi, Mika Raulas, and Matti Leppäniemi). Journal of Interactive Advertising, Vol. 7, No. 2, 2007, [available online]

Consumers' attitudes towards and intention to participate in mobile marketing. (together with Terhi Alatalo). International Journal of Services Technology and Management, Vol. 8, No. 2/3, 2007, pp. 155-173.

A review of mobile marketing research. (together with Matti Leppäniemi and Jaakko Sinisalo). International Journal of Mobile Marketing, Vol. 1, No. 1, 2006, pp. 2-12.

Individual differences in the use of mobile services among Finnish consumers. (together with Matti Leppäniemi, Craig Standing, Sami Kajalo, Marko Merisavo, Ville Virtanen, and Sami Salmenkivi). International Journal of Mobile Marketing, Vol. 1, No. 2, 2006, pp. 4-10.

The measurement of end-user computing satisfaction of online banking services: empirical evidence from Finland. (together with Tero Pikkarainen, Kari Pikkarainen and Seppo Pahnila). International Journal of Bank Marketing, Vol. 24, No. 3, 2006, pp. 158-172.

Factors affecting consumer choice of mobile phones: two studies from Finland. (together with Jari Karvonen, Manne Kesti, Timo Koivumäki, Marjukka Manninen, Jukka Pakola, Annu Ristola and Jari Salo). Journal of Euromarketing, Vol. 14, No. 3, 2005, pp. 59-82.

Factors influencing consumer willingness to accept mobile advertising. A conceptual model. (together with Matti Leppäniemi). International Journal of Mobile Communications, Vol. 3, No. 3, 2005, pp. 197-213. (impact factor 0.765 in 2015).

Creative benchmarking in higher marketing education: comparing best practices among divergent universities. (together with Soili Niinikoski, Asko Karjalainen, Kimmo Kuortti, Kenneth R. Deans and Jürgen Gnoth). Journal for Advancement of Marketing Education, Vol. 5, 2004, pp. 27-36.

Consumer acceptance of online banking: an extension of the Technology Acceptance Model. (together with Kari Pikkarainen, Tero Pikkarainen and Seppo Pahnila). Internet Research, Vol. 14, No. 3, 2004, pp. 224-235. (impact factor 2.931 in 2016).

Internet banking adoption among mature customers: early majority or laggards?. (together with Minna Mattila and Tapio Pento). Journal of Services Marketing, Vol. 17, No. 5, 2003, pp. 514-526. (impact factor 1.811 in 2016).

Factors underlying attitude formation towards online banking in Finland. (together with Minna Mattila and Tapio Pento). International Journal of Bank Marketing, Vol. 20, No. 6, 2002, pp. 261-272.

Selection criteria for a mode of bill payment: empirical investigation among Finnish bank customers. International Journal of Retail & Distribution Management, Vol. 30, No. 6, 2002, pp. 331-339.

Electronic banking in Finland - Consumer beliefs and reactions to a new delivery channel. (together with Minna Mattila and Tapio Pento). Journal of Financial Services Marketing, Vol. 6, No. 4, 2002, pp. 346-361.

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