Faculty of Information Technology
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Faculty of Information Technology
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Contact InformationFaculty of Information TechnologyP.O. Box 35 FIN-40014 University of Jyväskylä Finland Tel. (work) +358(0)40-576 7814 heikki.karjaluoto(at)jyu.fi My Staff Page at JYU Last Updated: 4.6.2024
© 2024 Karjaluoto
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Heikki Karjaluoto
Heikki Karjaluoto is a Professor at the Faculty of Information Technology. He is Vice Dean of Research and leads the Technology Management program. Prior he has worked as Research Professor at the University of Oulu and Professor of marketing at the University of Jyväskylä School of Business and Economics, Finland. His research is in the intersection of technology and business.
He received his D.Sc. in marketing in 2002 at the University of Jyväskylä. He is Adjunct Professor at the University of Tampere and University of Lapland. Previous publications have appeared in Computers in Human Behavior, European Journal of Marketing, Electronic Markets, Industrial Marketing Management, International Journal of Bank Marketing, International Journal of Information Management, International Journal of Retail & Distribution Management, Internet Research, Journal of Business & Industrial Marketing, Journal of Business Research, Journal of Economic Psychology, Journal of Interactive Marketing, Journal of International Marketing, Journal of Retailing and Consumer Services, Journal of Service Management, Journal of Service Theory and Practice, Journal of Travel Research, Technological Forecasting and Social Change, Telematics and Informatics, Telecommunications Policy, among others. Check out my Google Scholar Profile here for more information. TeachingUniversity of Jyväskylä: Company and the Environment (in Finnish), Customer Experience (in Finnish), Innovation and Change in IT Sector, M.Sc. & D.Sc. seminars, Doctoral courses on Digital Marketing and Social Media (KATAJA & NFF), and Executive MBA Teaching. Previously: Introduction to Marketing, Managing Customer Relationships, Digital Marketing Communications, Sports & Society, Sport Marketing, Digital retailing, M.Sc. & D.Sc. Seminars, Consumer Behavior, Research methods, Marketing Research and Information Systems, Product and Marketing Strategies, Services and Relationship Marketing, Electronic Commerce, Customer Relationship Marketing and Service Business, etc. PresentationsRecent presentationsDigitaalinen transformaatio ja sen vaikutus asiakkaiden käyttäytymiseen (3hrs). Menestyksen Tekijät -johtamiskoulutus K-huippukauppiaille, eMBA Avance, Tampere, 3.4.2024. Vastuullinen kauppa kuluttajatutkimus 2024 (0.5hrs). Kaupan tutkimuspäivä 2024: Vastuullinen kauppa. K-Kampus, Helsinki, 1.2.2024. Vastuullisuuden vaikutus kuluttajakäyttäytymiseen (0.5hrs). Kohti CSRD-raportointia - Näin otat datan ja työkalut haltuun. Vaihda CSRD-raportointistressi tulokselliseen vastuullisuustyöhön. IBM Helsinki, 24.1.2024. Research and projectsResearch areas include technology and innovation management, CRM, digital business, and software industry. Karjaluoto has been the leader and co-leader/WP leader in over 20 research projects and contributed to obtaining research funding in total around 15M EUR. AwardsBest Paper Runner-up Award for paper Holkkola, M., Nyrhinen, J., Makkonen, M., Frank, L., Karjaluoto, H., & and Wilska, T.-A. (2023), "Showrooming Behavior, Omnichannel Self-Efficacy, and Perceived Channel Integration as Antecedents of Revisit Intention", Proceedings of the MCIS and MENACIS 2023 (The 15th Mediterranean Conference on Information Systems and the 6th Middle East & North Africa Conference on digital Information Systems), Madrid, Spain, September 6-9, 2023. Best Paper Award for paper Salonen, A., Mero, J., Munnukka, J., Zimmer, M., & Karjaluoto, H. (2023), "Digital content marketing on social media along the B2B purchase journey: The effect of situational fit on engagement", Proceedings of the FAMAC2023 (Finnish Academy of Marketing annual conference), Helsinki, June 15-16, 2023. Best Paper Award for paper Bhutto, M., Shaikh, A., & Karjaluoto, H. (2022), "Would you mind your language, please? Consumer Incivility on Social Media Platforms", Proceedings of the ICEB 2022 (The 22nd International Conference on Electronic Business), Bangkok, Thailand, October 13-17, 2022. Five publication Awards from International Journal of Information Management for the article “Setting the future of digital and social media marketing research: Perspectives and research propositions” (Vol 59, 2021) by Yogesh K. Dwivedi, Elvira Ismagilova, D. Laurie Hughes, Jamie Carlson, Raffaele Filieri, Jenna Jacobson, Varsha Jain, Heikki Karjaluoto, Hajer Kefi, Anjala S. Krishen, Vikram Kumar, Mohammad M. Rahman, Ramakrishnan Raman, Philipp A. Rauschnabel, Jennifer Rowley, Jari Salo, Gina A. Tran and Yichuan Wang. Outstanding Article 2019 for article Järvinen, J. & Karjaluoto, H. (2015) “The Use of Web Analytics for Digital Marketing Performance Measurement”, Industrial Marketing Management, Elsevier. Highly Commended Paper Award for paper “The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement” (together with Janne Hepola and Anni Hintikka), Journal of Product & Brand Management, 2018, Emerald. 2017 Best Paper Award for the article “The Use of Web Analytics for Digital Marketing Performance Measurement” (together with Joel Mero), Industrial Marketing Management, 2018, Elsevier. Educator of the Year 2014, Oulu Business School Executive Education. Highly Commended Paper Award for paper “Customer Relationship Management: The Evolving Role of Customer Data" (together with Hannu Kuusela and Hannu Saarijärvi), Marketing Intelligence & Planning (2013), Emerald. Teacher of the Year 2008, 2009 and 2015 by Pörssi ry. Mobile Marketing Academic of the Year 2007 (together with Matti Leppäniemi) by Mobile Marketing Association. Several best paper awards by various academic conferences. PublicationsDownload full list of publications from here (pdf). Newest publicationsWillingness to pay for freemium services: Addressing the differences between monetization strategies (together with Olli Tyrväinen). International Journal of Information Management, Vol. 77, 024, 102787. Open Access: https://doi.org/10.1016/j.ijinfomgt.2024.102787 Digital content marketing on social media along the B2B customer journey: The effect of timely content delivery on customer engagement (together with Anna Salonen, Joel Mero, Juha Munnukka and Marcus Zimmer). Industrial Marketing Management, Vol. 118, 2024, pp. 12-26. Open Access: https://authors.elsevier.com/sd/article/S0019-8501(24)00022-1 Framework for understanding quantum computing use cases from a multidisciplinary perspective and future research directions (together with Dandison Ukpabi, Astrid Bötticher, Anastasija Nikiforova, Dragos Petrescu, Paulina Schindler, Visvaldis Valtenbergs. Lennard Lehmann and Abuzer Yakaryilmaz). Futures, Vol. 154, 2023, 103277. https://doi.org/10.1016/j.futures.2023.103277 BooksDigital Marketing Strategy. Create Strategy, Put It Into Practice, Sell More (together with Niko Lahtinen, Kimmo Pulkka and Joel Mero). Edward-Elgar, UK, 2023. Digimarkkinointi. Luo strategia, vie se käytäntöön, myy enemmän (together with Niko Lahtinen, Kimmo Pulkka and Joel Mero). Alma Talent, 2022. Marketing and Mobile Financial Services. A Global Perspective on Digital Banking Consumer Behaviour (together with Aijaz A. Shaikh) (Eds.). New York: Routledge, 2019. Digitaalinen markkinointiviestintä. Esimerkkejä parhaista käytännöistä yritys- ja kuluttajamarkkinointiin. Saarijärvi: WSOY, 2010. Trust and new technologies: Marketing and management on the Internet and mobile media (together with Teemu Kautonen) (Eds). Cheltenham, UK and Lyme, US: Edward Elgar, 2008. Recent and forthcoming conference papersEarth is flat: Scandalous content on social media (together with Risqo Wahid). Proceedings of the American Marketing Association (AMA) 2024 Winter Academic Conference, St. Pete Beach, Florida, USA, 23-25 February 2024. Showrooming Behavior, Omnichannel Self-Efficacy, and Perceived Channel Integration as Antecedents of Revisit Intention (together with Matilda Holkkola, Jussi Nyrhinen, Markus Makkonen, Lauri Frank, and Terhi-Anna Wilska). Proceedings of the MCIS and MENACIS 2023 (The 15th Mediterranean Conference on Information Systems and the 6th Middle East & North Africa Conference on digital Information Systems), Madrid, Spain, September 6-9, 2023. Investigating the impact of rewarded customer engagement on loyalty program members, and whether it Induces their their engagement in brand's metaverse (together with Muniba Rauf and Xiaolin Li). Proceedings of the Global Marketing Conference (GMC), Seoul Kore, July 20-23, 2023. Journal Publications (Selected)Understanding the role of social media content in brand loyalty: A meta-analysis of user-generated content versus firm-generated content (together with Olli Tyrväinen and Dandison C. Ukpabi). Journal of Interactive Marketing, Vol. 54 No. 3, 2023, pp. 400-413. https://doi.org/10.1177/10949968231157281 Online grocery shopping before and during the COVID-19 pandemic: A meta-analytical review (together with Olli Tyrväinen). Telematics & Informatics, Vol. 71, 2022, 101839. Open Access: https://doi.org/10.1016/j.tele.2022.10183 Mobile money as a driver of digital financial inclusion (together with Aijaz A. Shaikh, Richard Glavee-Geo and Robert Ebo Hinson). Technological Forecasting & Social Change, Vol. 186, Part B, 2023, 122158. Open Access: https://doi.org/10.1016/j.techfore.2022.122158 Becoming TikTok famous: Strategies for global brands to engage consumers in an emerging market (together with Risqo Wahid, Kimmo Taiminen and Diah Isnaini Asiati). Journal of International Marketing, Vol. 31 No. 1, 2023, pp. 106-123. Open Access: https://doi.org/10.1177/1069031X221129554 Agile logic for SaaS implementation: Capitalizing on marketing automation software in a start-up (together with Joel Mero, Miira Leinonen and Hannu Makkonen). Journal of Business Research, Vol. 145, 2022, pp. 583-594. Open Access: https://doi.org/10.1016/j.jbusres.2022.03.026 Examining the impact of eWOM-triggered customer-to-customer interactions on travelers’ repurchase and social media engagement (together with (together with Ernest Izogo, Hongfei Liu and Mercy Mpinganjira). Journal of Travel Research, Vol. 61 No. 8, 2022, pp. 1872-1894. Open Access: https://doi.org/10.1177/00472875211050420 Setting the future of digital and social media marketing research: Perspectives and research propositions (together with Yogesh K. Dwivedi, Elvira Ismagilova, Laurie Hughes, Jamie Carlson, Raffaele Filieri, Jenna Jacobson, Varsha Jain, Hajer Kefi, Anjala S. Krishen, Vikram Kumar, Mohammad M. Rahman, Ramakrishnan Raman, Philipp A. Rauschnabel, Jennifer Rowley, Jari Salo, Gina A. Tran and Yichuan Wang). International Journal of Information Management, Vol. 59, 2021. Open Access: https://doi.org/10.1016/j.ijinfomgt.2020.102168 The role of negative and positive forms of power in supporting CSR alignment and commitment between Large Firms and SMEs (together with David Harness, Chatura Ranaweera and Chanaka Jayawardhena). Industrial Marketing Management, Vol. 75, 2018, pp. 17-30. https://doi.org/10.1016/j.indmarman.2018.03.006 The Impact of service bundles on the mechanism through which functional value and price value affect WOM Intent (together with Chatura Ranaweera). Journal of Service Management, Vol. 28, No. 4, 2017, pp. 707-723. https://doi.org/10.1108/JOSM-03-2016-0065 Unlocking the behaviors of long term service consumers: The role of action inertia (together with Matti Leppäniemi, Chanaka Jayawardhena, and David R Harness). Journal of Service Theory & Practice, Vol. 27 No. 1, 2017, pp. 270-291. http://dx.doi.org/10.1108/JSTP-06-2015-0127 Customer environmental values and its contribution to loyalty in industrial markets (together with Nora Mustonen and Chanaka Jayawardhena). Business Strategy and the Environment, Vol. 25 No. 7, 2016, pp. 512-528. http://onlinelibrary.wiley.com/doi/10.1002/bse.1882/full Making the most of information technology & systems usage: A literature review, framework and future research agenda (together with Aijaz Shaikh). Computers in Human Behavior, Vol. 49, 2015, pp. 541–566. http://www.sciencedirect.com/science/article/pii/S0747563215002496 The use of Web analytics for digital marketing performance measurement (together with Joel Järvinen). Industrial Marketing Management, Vol. 50, 2015, pp. 117-127. (2017 Best Paper Award, 2019 Outstanding Paper Award). http://www.sciencedirect.com/science/article/pii/S001985011500139X How value and trust influence loyalty in wireless telecommunications industry (together with Chanaka Jayawardhena, Matti Leppäniemi, and Minna Pihlström). Telecommunications Policy, Vol. 36, No. 8, 2012, pp. 636-649. http://www.sciencedirect.com/science/article/pii/S0308596112000729 Antecedents to permission based mobile marketing: An initial examination (together with Chanaka Jayawardhena, Andreas Kuckertz and Teemu Kautonen). European Journal of Marketing, Vol. 43, No. 3/4, 2009, pp. 473-499. https://doi.org/10.1108/03090560910935541 Consumer acceptance of online banking: an extension of the technology acceptance model (together with Kari Pikkarainen, Tero Pikkarainen and Seppo Pahnila). Internet Research, Vol. 14, No. 3, 2004, pp. 224-235. https://doi.org/10.1108/10662240410542652 |