School of Business and Economics Soihtu
taltunnus

Heikki Karjaluoto

Contact Information

School of Business and Economics
P.O. Box 35
FIN-40014 University of Jyväskylä
Finland

Tel. (work) +358(0)40-576 7814

heikki.karjaluoto(at)jyu.fi



Last Updated: 26.1.2017

© 2007 Karjaluoto


Heikki Karjaluoto

Heikki Karjaluoto is a Professor of Marketing (2007-) and Vice Dean of Education (2017-) at the University of Jyväskylä, Finland. His proferssorship's area is consumer behavior and new technologies in marketing communications. He received his D.Sc. in marketing in 2002 at the University of Jyväskylä. He is Adjunct Professor at the University of Tampere and University of Lappland.

Karjaluoto has published extensively on electronic business in marketing and information system journals and is the author of several books. He has collaborated with several researchers both in Finland and abroad and actively co-operates with Finnish companies in joint research and development projects. He also serves in executive boards of three companies including Keskimaa (2017-).

He has won numerous research and teaching awards including “Mobile Marketing Academic of the Year (in 2007 by the Mobile Marketing Association)” award, “Best Teacher” award (2008, 2009 and 2015 by the student union Pörssi, the School of Business and Economics, University of Jyväskylä) and "Educator of the Year 2014" award by Oulu Business School Executive Education.

Karjaluoto is the leader of the Digital Marketing and Communication (DMC) research group. His research interests include marketing communications, digital marketing, electronic business, industrial marketing and customer value. Previous publications have appeared in the Computers in Human Behavior, European Journal of Marketing, Electronic Markets, Industrial Marketing Management, International Journal of Retail & Distribution Management, Internet Research, Journal of Business & Industrial Marketing, Journal of Economic Psychology, Telecommunications Policy, among others.

Check out my Google Scholar Profile here for more information.

Teaching

University of Jyväskylä: Basics of Marketing (partly), Basics of Consumer Behavior, Customer Relationship Management, Marketing Communications, Research methods, Sports & Society, M.Sc. Theses, Digital Marketing and Social Media (KATAJA doctoral course)
University of Oulu Executive MBA: Customer Relationship marketing and Services Management
University of Tampere: Visiting lectures for example in courses 'Basics of Marketing' and 'Marketing Management' (visiting Adjunct Professor) and teaching in MBA programs

Previously: Marketing Research and Information Systems, Product and Marketing Strategies, Services and Relationship Marketing, Electronic Commerce, etc.

Research

Leader of the research group Digital Marketing and Communication (DMC). Research areas include marketing communications, sales, consumer behavior, electronic business, (especially mobile marketing), digital direct marketing, CRM and bank marketing. Several funded projects on marketing, for the latest see the research group's website: https://www.jyu.fi/jsbe/en/research/groups/digital-marketing-and-communication

Awards

Educator of the Year 2014, Oulu Business School Executive Education
Teacher of the Year 2008, 2009 and 2015 by Pörssi ry
Mobile Marketing Academic of the Year 2007 (together with Matti Leppäniemi) by Mobile Marketing Association
Several best paper awards by various academic conferences

Presentations

Recent presentations (in Finnish)

Kolme kuumaa kysymystä markkinonnista. Markkinoinnin Viikko, Messukeskus Helsinki, 22.9.2016.

Digitaalisaatio palvelujen myynnissä ja markkinoinnissa. Isännöintipäivät, Jyväskylä Paviljonki, 16.9.2016.

Miten mitata digitaalista asiakaskokemusta? Mediataivas FreshUp-seminaari, Jyväskylä, 26.5.2016.

Digitaalisuus markkinoinnin ja myynnin näkökulmasta. Hallituspartnerit Keski-Suomen jäsenkokous, Jyväskylä, 26.4.2016.

Asiakkuuksien hallinta digi- ja mobiilimaailmassa. Princeps PR-viestintäpäivä, Turku, 13.4.2016.

Asiakaslähtöiset myynti- ja markkinointistrategiat, uudet markkinoinnin välineet (2pv). EMBA koulutus Lapin yliopisto, 21.-22.3.2016.

Digitaalisen markkinoinnin keinot ja välineet. Tampereen yliopiston johtamiskorkeakoulu, Moniulotteinen markkinointi (avoin yliopisto) –kurssi, 3.2.2016.

Digitaalisuus kaupan alalla –Mitä digimarkkinointi ja verkkokauppa merkitsevät kivijalkakaupalle? (1pv) AVANCE EMBA Menestyksen Tekijät –johtamiskoulutusohjelma K-ryhmän huippukauppiaille, Vierumäki, Scandic, 10.2.2016.

Digitaalinen markkinointi. AVANCE EMBA Menestyksen strategiat, Vantaa hotelli Flamingo, 20.1.2016.

Asiakaslähtöisyys yrityksen strategiassa. Jyväskylän seudun kehittämisyhtiö Jykes Oy asiakastilaisuus, 10.12.2015, Jyväskylä.

Digitaalisuus markkinoinnin ja myynnin näkökulmasta. Agora ICT-forum, 26.11.2015, Jyväskylän yliopisto.

Markkinoinnin ROI - myytti vai faktaa? Mepco asiakaswebinaari, 4.11.2015.

Mitä teollisuusyrityksen markkinoinnissa pitää huomioida? Alihankintamessut, 16.9.2015, Tampereen messukeskus.

Kuluttajakäyttäytymisen digitalisoitumisen seuraukset pankkisektorilla. VaikuttajaForum Pankki ja Vakuutus, 3.6.2015, Vanajanlinna, Hämeenlinna.

Strategisen markkinoinnin keinot ja kanavat. Tampere Business Campus TBC -seminaari, 28.5.2015, Nokian Renkaat, Nokia.

Markkinoinnin positiivinen ROI - myytti vai faktaa? ”Tehokkaamman markkinoinnin aamupäiväseminaari”, Sanoma Media Finland Oy, 19.5.2015, Sanomatalo Mediatori, Helsinki.

Mobiilipalvelut. Asiakaskokemuksen kehittäminen. Soneran Asiakkuusakatemia, 23.4.2015, Helsinki, Vallila.

Digitaalinen markkinointi. Lisää tehoa myyntiin ja asiakaspalveluun. CGI:n Energy & Utilities –asiakaspäivät, 23.4.2015, Vantaa, Flamingo.

Miten asiakkaasi ostavat vuonna 2015? Mepco webinaari, 16.4.2015.

Digitaalisuus kaupan alalla -Mitä digimarkkinointi ja verkkokauppa merkitsevät kivijalkakaupalle? 16.3.2015, Vaasan yliopiston kauppakorkeakoulu.

Strateginen markkinointi - onko perinteinen markkinointi tullut tiensä päähän? EMBAX–johtamiskoulutus, 13.2.2015, Tampereen yliopisto.

Digitaalisen markkinoinnin keinot ja välineet. Tampereen yliopiston johtamiskorkeakoulu, 12.2.2015.

Mitä digimarkkinointi ja verkkokauppa merkitsevät kivijalkakaupalle? Sotka-päivät, 11.2.2015, Hämeenlinna.

Markkinoinnin prosessi ja prioriteetit 2015. Mepco Oy CRM-käyttäjäpäivä, 27.1.2015, Hilton Kalastajatorppa, Helsinki.

Digitaalinen markkinointi. EMBA-AVANCE Menestyksen strategiat, Helsinki Congress Paasitorni, 14.1.2015.

Maailma muuttuu –Miten tulevaisuudessa asiakkuuksia hoidetaan? Keski-Suomen Osuuspankki henkilöstöpäivä, 25.10.2014, Jyväskylä.

Publications

Download full list of publications from here (pdf).

Newest publication

Customer perceived value, satisfaction, and loyalty: the role of willingness to share information. (together with Matti Leppäniemi and Hannu Saarijärvi). The International Review of Retail, Distribution and Consumer Research, 2016 (in press). http://www.tandfonline.com/doi/full/10.1080/09593969.2016.1251482

Books

Digitaalinen markkinointiviestintä. Esimerkkejä parhaista käytännöistä yritys- ja kuluttajamarkkinointiin. Saarijärvi: WSOY, 2010.

Trust and new technologies: Marketing and management on the Internet and mobile media (together with Teemu Kautonen) (Eds). Cheltenham, UK and Lyme, US: Edward Elgar, 2008.

Recent conference papers

Influence of social media on corporate heritage tourism brand. (together with Dandison Ukpabi). In R. Schegg, & B. Stangl (Eds.), Information and Communication Technologies in Tourism 2017: Proceedings of the International Conference in Rome, Italy, January 24-26, 2017 (pp. 697-709). Springer International Publishing. http://link.springer.com/chapter/10.1007%2F978-3-319-51168-9_50

The Effects of Mobile Banking Application User Satisfaction and System Usage on Bank-Customer Relationships. (together with Aijaz Shaikh). In Academic MindTrek'16: Proceedings of the 20th International Academic MindTrek Conference (pp. 177-183). New York: Association for Computing Machinery (ACM). http://dl.acm.org/citation.cfm?doid=2994310.2994330

Conceptualizing engagement in the mobile context: A systematic literature review. (together with Hannu-Pekka Kulta). In Academic MindTrek'16: Proceedings of the 20th International Academic MindTrek Conference (pp. 169-176). New York: Association for Computing Machinery (ACM). https://doi.org/10.1145/2994310.2994324

Value Co-creation in Health Care: Insights into the Transformation from Value Creation to Value Co-creation through Digitization. (together with Katja Rantala). In Academic MindTrek'16: Proceedings of the 20th International Academic MindTrek Conference (pp. 34-41). New York: Association for Computing Machinery (ACM). https://doi.org/10.1145/2994310.2994325

Consumer Engagement and Behavioral Intention Towards Continuous Use of Innovative Mobile Banking Applications — Case Study of Finland. (together with Janne Hepola and Aijaz Shaikh). Proceedings of the International Conference on Information Systems (ICIS-2016), 11-14 December, Dublin, Ireland. http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1281&context=icis2016

The Antecedents of Consumer-Generated Media Adoption for Travel Planning : A Literature Review. (together with Dandison Ukpabi). In J. Versendaal, C. Kittl, A. Pucihar, & M. K. Borstnar (Eds.), BLED 2016 : Proceedings of the 29th Bled eConference "Digital Economy" (pp. 199-210). Kranj: Moderna organizacija. http://aisel.aisnet.org/bled2016/34

Effects of social media on consumers’ sport brand experiences and loyalty. (together with Juha Munnukka, Tommi Mahlamäki and Ville Hokkanen). Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference, Walt Disney World in Lake Buena Vista, Florida, USA, May 18-20, 2016.

The effects of two-way communication and chat service usage on consumer attitudes in the e-commerce retailing sector. (together with Joel Järvinen). Proceedings of the 2016 AMA Winter Marketing Academic Conference, Las Vegas, USA, February 26-28, 2016.

Understanding Continuous Usage Intentions Toward Mobile Banking Services in Finland. (together with Aijaz Shaikh). Proceedings of the Hawaii International Conference on System Sciences (HICSS-49), Kauai, January 5-8, 2016. http://ieeexplore.ieee.org/document/7427368/

User Acceptance and Use of Instagram. (together with Joel Järvinen and Roope Ohtonen). Proceedings of the Hawaii International Conference on System Sciences (HICSS-49), Kauai, January 5-8, 2016. http://ieeexplore.ieee.org/document/7427462

The effect of online chat service on consumer attitudes and repurchase intentions in the e-commerce retailing sector. (together with Joel Järvinen). Proceedings of Australian and New Zealand Marketing Academy conference, Sydney, November 28 - December 2, 2015.

An empirical investigation of mobile banking services adoption in Pakistan. (together with Aijaz Shaikh). Proceedings of the 17th International Conference on Mobile Business (ICMB), Paris, France, November 19-20, 2015.

Consumer acceptance and use of Instagram. (together with Joel Järvinen and Roope Ohtonen). Marketing EDGE Direct/Interactive Marketing Research Summit, Boston, USA, October 3-4, 2015.

Unlocking new business potential in the field of digital services. (together with Hanna Komulainen, Pekka Puustinen, Hannu Saarijärvi, Saila Saraniemi, Kaisa Still, and Pauliina Ulkuniemi). Proceedings of the XXV International Conference of RESER (European Association for Research in Services). Copenhagen, Denmark, September 10-12, 2015.

The effects of customer perceived value and satisfaction on share-of-wallet: Mediating role of loyalty intentions. (together with Matti Leppäniemi). Proceedings of the 22nd EIRASS conference on Recent Advances in Retailing and Consumer Services Science, Montreal, Canada, July 27-29, 2015.

The effects of service bundling on customer perceptions, attitudes and behaviors. (together with Chatura Ranaweera and Chanaka Jayawardhena). Proceedings of the 22nd EIRASS conference on Recent Advances in Retailing and Consumer Services Science, Montreal, Canada, July 27-29, 2015.

The effect of real-time customer service on customer loyalty. (together with Joel Järvinen). Proceedings of the 22nd EIRASS conference on Recent Advances in Retailing and Consumer Services Science, Montreal, Canada, July 27-29, 2015.

The effects of brand engagement in social media on share of wallet. (together with Juha Munnukka and Severi Tiensuu). Proceedings of 28th Bled eConference, June 7-10, 2015.

A firm’s activity in social media and its relationship with corporate reputation and firm performance. (together with Hanna Mäkinen and Joel Järvinen). Proceedings of 28th Bled eConference, June 7-10, 2015.

The effect of consumer engagement and personal values on local store patronage. (together with Mika Skippari and Jussi Nyrhinen). Proceedings of the Academy of Marketing Science Annual Conference, Denver, Colorado, May 12-14, 2015.

Journal Publications (Selected)

Mobile banking services adoption in Pakistan: Are there gender differences? (together with Aijaz Shaikh and Richard Glavee-Geo). International Journal of Bank Marketing, 2017 (in press).

The effect of marketing communication on business relationship loyalty. (together with Nora Hänninen). Marketing Intelligence & Planning, Vol. 35 No. 4, 2017, pp. xx-xx (in press). http://dx.doi.org/10.1108/MIP-01-2016-0006

The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement. (together with Janne Hepola and Anni Hintikka). Journal of Product & Brand Management, Vol. 26 No. 3, 2017, pp. xx-xx. (in press). http://dx.doi.org/10.1108/JPBM-10-2016-1348

Consumers' acceptance of information and communications technology in tourism: A review. (together with Dandison Ukpabi). Telematics and Informatics, 2017 (in press) (impact factor 2.261 in 2015). www.sciencedirect.com/science/article/pii/S0736585316303367

Examining the performance of brand-extended thematic-content: The divergent impact of avid- and skim-reader groups. (together with Kimmo Taiminen). Computers in Human Behavior, Vol. 72, pp. 449-458 (impact factor 2.880 in 2015). http://dx.doi.org/10.1016/j.chb.2017.02.052

Customer perceived value, satisfaction, and loyalty: the role of willingness to share information. (together with Matti Leppäniemi and Hannu Saarijärvi). The International Review of Retail, Distribution and Consumer Research, Vol. 27 No. 2, 2017, pp. 164-188. http://www.tandfonline.com/doi/full/10.1080/09593969.2016.1251482

Mobile Banking and Payment System ­ A conceptual standpoint. (together with Aijaz Shaikh and Payam Hanafizadeh). International Journal of E-Business Research, Vol. 13 No. 2, 2017, pp. 14-27. http://www.igi-global.com/article/mobile-banking-and-payment-system/177163

Unlocking the behaviors of long term service consumers: The role of action inertia. (together with Matti Leppäniemi, Chanaka Jayawardhena, and David R Harness). Journal of Service Theory & Practice, Vol. 27 No. 1, 2017, pp. 270-291 (impact factor 1.286 in 2015). http://dx.doi.org/10.1108/JSTP-06-2015-0127

A cultural comparison study of smartphone adoption in Uzbekistan, South Korea and Turkey. (together with Nodir Sanakulov). International Journal of Mobile Communications, Vol. 15, No. 1, 2017, pp. 85-103 (impact factor 0.765 in 2015).

Brand love and positive word of mouth: the moderating effects of experience and price. (together with Juha Munnukka and Katrine Kiuru). Journal of Product & Brand Management, Vol. 25 No. 6, 2016, pp. 527-537. http://dx.doi.org/10.1108/JPBM-03-2015-0834

On some misconceptions concerning digital banking and alternative delivery channels. (together with Aijaz Shaikh). International Journal of E-Business Research, Vol. 12 No. 3, 2016, pp. 1-16.

Web Personalization: The State of the Art and Future Avenues for Research and Practice. (together with Ville Salonen). Telematics and Informatics, Vol. 33 No. 4, 2016, pp. 1088-1104. (impact factor 2.261 in 2015). http://www.sciencedirect.com/science/article/pii/S0736585315300794

How brand personality, identification and relationship length drive loyalty in the sports industry? (together with Juha Munnukka and Milja Salmi). Journal of Service Theory and Practice, Vol. 26 No. 1, 2016, pp. 50-71. (impact factor 1.286 in 2015). http://www.emeraldinsight.com/doi/full/10.1108/JSTP-09-2014-0206

Customer environmental values and its contribution to loyalty in industrial markets. (together with Nora Mustonen and Chanaka Jayawardhena). Business Strategy and the Environment, Vol. 25 No. 7, 2016 (online first 2015), pp. 512-528. Doi: 10.1002/bse.1882. (impact factor 3.479 in 2015). http://onlinelibrary.wiley.com/doi/10.1002/bse.1882/full

The usage of digital marketing channels in SMEs. (together with Heini Lipiäinen). Journal of Small Business and Enterprise Development, Vol. 22 No 4, 2015, pp. 633-651. http://www.emeraldinsight.com/doi/full/10.1108/JSBED-05-2013-0073

Are Facebook brand community members truly loyal to the brand? (together with Juha Munnukka and Anna Tikkanen). Computers in Human Behavior, Vol. 50, 2015, pp. 429–439. (impact factor 2.880 in 2015). http://www.sciencedirect.com/science/article/pii/S0747563215004021

Making the most of information technology & systems usage: A literature review, framework and future research agenda. (together with Aijaz Shaikh). Computers in Human Behavior, Vol. 49, 2015, pp. 541–566. (impact factor 2.880 in 2015). http://www.sciencedirect.com/science/article/pii/S0747563215002496

Consumers' perceptions of mobile banking continuous usage in Finland and South Africa. (together with Aijaz Shaikh and Nathalie Chinje). International Journal of Electronic Finance, Vol. 8, No. 2/3/4, 2015, pp.149-168. http://www.inderscience.com/info/inarticle.php?artid=70528

Continuous mobile banking usage and relationship commitment–A multi-country assessment. (together with Aijaz Shaikh and Nathalie Chinje). Journal of Financial Services Marketing, Vol. 20 No. 3, 2015, pp. 208-219. http://www.palgrave-journals.com/fsm/journal/v20/n3/full/fsm201514a.html

Barriers to the use of mobile sales force automation systems: a salesperson’s perspective. (together with Jaakko Sinisalo and Saila Saraniemi). Journal of Systems and Information Technology, Vol. 17 No. 2, 2015, pp. 121-140. http://dx.doi.org/10.1108/JSIT-09-2014-0068

The use of Web analytics for digital marketing performance measurement. (together with Joel Järvinen). Industrial Marketing Management, Vol. 50, 2015, pp. 117-127. (impact factor 1.930 in 2015). http://www.sciencedirect.com/science/article/pii/S001985011500139X

The role of digital channels in industrial marketing communications. (together with Nora Mustonen and Pauliina Ulkuniemi). Journal of Business & Industrial Marketing, Vol. 30 No. 6, 2015, pp.703-710. (impact factor 0.973 in 2015). http://www.emeraldinsight.com/doi/full/10.1108/JBIM-04-2013-0092

Industrial branding in the digital age. (together with Heini Taiminen). Journal of Business & Industrial Marketing, Vol. 30 No. 6, 2015, pp. 733-741. (impact factor 0.973 in 2015). http://www.emeraldinsight.com/doi/full/10.1108/JBIM-04-2013-0089

Mobile banking adoption - A literature review. (together with Aijaz Shaikh). Telematics and Informatics, Vol. 32 No. 1, 2015, pp. 129–142. (impact factor 2.261 in 2015). http://www.sciencedirect.com/science/article/pii/S0736585314000367

Consumer Adoption of Mobile Technology - A Literature Review. (together with Nodir Sanakulov). International Journal of Mobile Communications, Vol. 13 No. 3, 2015, pp. 244-275. (Impact factor 0.765 in 2015).

Digital channels in the internal communication of a multinational corporation. (together with Heini Lipiäinen and Marjo Nevalainen). Corporate Communications: an International Journal, Vol. 19 No. 3, 2014, pp. 275-286. http://www.emeraldinsight.com/doi/full/10.1108/CCIJ-07-2012-0050

Intention to use mobile customer relationship management systems. (together with Chanaka Jayawardhena, Janne Pirttiniemi and Aarne Töllinen). Industrial Management & Data Systems, Vol. 114 No. 6, 2014, pp. 966-978. (impact factor 1.278 in 2015). http://www.emeraldinsight.com/doi/full/10.1108/IMDS-11-2013-0480

Development and validation of the Perceived Investment Value (PIV) scale. (together with Pekka Puustinen and Peter Maas). Journal of Economic Psychology, Vol. 35 (June), 2013, pp. 41-54. (impact factor 1.677 in 2015). http://www.sciencedirect.com/science/article/pii/S016748701300041X

Customer relationship management: The evolving role of customer data. (together with Hannu Saarijärvi and Hannu Kuusela). Marketing Intelligence and Planning, Vol. 31 No. 6, 2013, pp. 584-600 (Highly Commended Paper). http://www.emeraldinsight.com/journals.htm?articleid=17096177

Social identity for teenagers: Explaining participation in online gaming worlds. (together with Matti Leppäniemi). Journal of Theoretical and Applied Electronic Commerce Research, Vol. 8, No. 1, 2013, 1-16. http://www.jtaer.com/portada.php?agno=2013&numero=1#

Crowdsourcing in the social media era: A case study of industrial marketers. (together with Henri Simula and Aarne Töllinen). Journal of Marketing Development and Competitiveness, Vol. 7 No. 2, 2013, pp. 122-137.

Extending customer relationship management. From empowering firms to empowering customers. (together with Hannu Saarijärvi and Hannu Kuusela). Journal of Systems & Information Technology, Vol. 15, No. 2, 2013, pp. 140-158. http://www.emeraldinsight.com/journals.htm?issn=1328-7265&volume=15&issue=2

Digital and social media marketing usage in B2B industrial sector. (together with Chanaka Jayawardhena, Joel Järvinen and Aarne Töllinen). Marketing Management Journal – Special Section Social Media Marketing: Leveraging the Community for Maximum Returns, Vol. 22 No. 2, 2012, pp. 102-117.

How value and trust influence loyalty in wireless telecommunications industry. (together with Chanaka Jayawardhena, Matti Leppäniemi, and Minna Pihlström). Telecommunications Policy, Vol. 36, No. 8, 2012, pp. 636-649. (impact factor 0.982 in 2015). http://www.sciencedirect.com/science/article/pii/S0308596112000729

Social media monitoring in the industrial business to business sector. (together with Aarne Töllinen and Joel Järvinen). World Journal of Social Sciences, Vol. 2 No. 4, 2012, pp. 65-76.

Marketing communication metrics for social media. (together with Aarne Töllinen). International Journal of Technology Marketing, Vol. 6 No. 4, 2011, pp. 316-330.

The role of electronic channels in micro-sized brick-and-mortar firms. (together with Maija Huhtamäki). Journal of Small Business and Entrepreneurship, Vol. 23, No. 1, 2010, pp. 17-38.

Targeting young voters in a political campaign: Empirical insights into an interactive digital marketing campaign in the 2007 Finnish general election. (together with Matti Leppäniemi, Heikki Lehto and Anni Goman). Journal of Nonprofit & Public Sector Marketing, Vol. 22, No. 1, 2010, pp. 14-37.

Special issue on mobile banking, buying and payments (Guest Editorial). International Journal of Bank Marketing, Vol. 28, No. 5, 2010, pp. 321-322.

Interviews with industry experts. International Journal of Bank Marketing, Vol. 28, No. 5, 2010, pp. 323-327.

Special issue on green marketing in business-to-business marketing and new media (Guest Editorial). Journal of Systems and Information Technology, Vol. 11, No. 4, 2009, pp. 312-314.

Antecedents of online banking satisfaction and loyalty: Empirical evidence from Finland. (together with Lasse Järvenpää and Ville Kauppi). International Journal of Electronic Finance, Vol. 3, No. 3, 2009, pp. 253-269.

Antecedents to permission based mobile marketing: An initial examination. (together with Chanaka Jayawardhena, Andreas Kuckertz and Teemu Kautonen). European Journal of Marketing, Vol. 43, No. 3/4, 2009, pp. 473-499. (impact factor 1.088 in 2015).

Advertisers’ perceptions of search engine marketing. (together with Hannele Leinonen). International Journal of Internet Marketing and Advertising, Vol. 5, No. 1/2, 2009, pp. 95-105.

The impact of mobile phone capabilities on mobile service usage: empirical evidence from Finland. (together with Jaakko Sinisalo). International Journal of Mobile Marketing, Vol. 4, No. 1, 2009, pp. 1-11.

Exploring the effects of gender, age, income and employment status on consumer response to mobile advertising campaigns. (together with Matti Leppäniemi). Journal of Systems and Information Technology, Vol. 10, No. 3, 2008, pp. 251-265.

Intentionally developed business network of mobile advertising: An exploratory study in Finnish retailing context. (together with Jari Salo and Jaakko Sinisalo). Journal of Business & Industrial Marketing, Vol. 23, No. 7, 2008, pp. 497-506. (impact factor 0.973 in 2015).

Exploring gender influence on customer’s intention to engage permission based mobile marketing. (together with Matti Leppäniemi, Heikki Lehto and Chanaka Jayawardhena). Electronic Markets, Vol. 18, No. 3, 2008, pp. 242-259. (impact factor 1.404 in 2015).

Factors affecting Finnish consumers' intention to receive SMS marketing: a conceptual model and an empirical study. (together with Craig Standing, Michael Becker and Matti Leppäniemi). International Journal of Electronic Business, Vol. 6, No. 3, 2008, pp. 298-318.

Mobile marketing: from marketing strategy to mobile marketing campaign implementation. (together with Matti Leppäniemi). International Journal of Mobile Marketing, Vol. 3, No. 1, 2008, pp. 50-61.

Mobile customer relationship management – a communication perspective. (together with Jaakko Sinisalo). International Journal of Electronic Customer Relationship Management, Vol. 1, No. 3, 2008, pp. 242-257.

Launch lessons from a growing global supplier of industrial equipment. (together with Tuula Lehtimäki and Jari Salo). International Journal of Business Excellence, Vol. 1, No. 4, 2008, pp. 375-390.

Searching for value in researching the adoption and use of m-services. (together with Craig Standing, Patricia McManus and Susan Standing). International Journal of e-Collaboration, Vol. 3, No. 3, 2007, pp. 16-30.

A conceptual model of trust in the online environment. (together with Jari Salo). Online Information Review, Vol. 31, No. 5, 2007, pp. 604-621. (impact factor 1.152 in 2015).

Insights into the implementation of mobile marketing campaigns. (together with Heikki Lehto, Matti Leppäniemi and Tiina Mustonen). International Journal of Mobile Marketing, Vol. 2, No. 2 2007, pp. 10-20.

Mobile customer relationship management - underlying issues and challenges. (together with Jaakko Sinisalo, Jari Salo and Matti Leppäniemi). Business Process Management Journal, Vol. 13, No. 6, 2007, pp. 771-787.

Permission-based mobile marketing and sources of trust in selected European markets. (together with Teemu Kautonen, Chanaka Jayawardhena and Andreas Kuckertz). Journal of Systems and Information Technology, Vol. 9, No. 2, 2007, pp. 104-123.

An empirical study of the drivers of consumer acceptance of mobile advertising. (together with Marko Merisavo, Sami Kajalo, Ville Virtanen, Sami Salmenkivi, Mika Raulas, and Matti Leppäniemi). Journal of Interactive Advertising, Vol. 7, No. 2, 2007, [available online]

Consumers' attitudes towards and intention to participate in mobile marketing. (together with Terhi Alatalo). International Journal of Services Technology and Management, Vol. 8, No. 2/3, 2007, pp. 155-173.

A review of mobile marketing research. (together with Matti Leppäniemi and Jaakko Sinisalo). International Journal of Mobile Marketing, Vol. 1, No. 1, 2006, pp. 2-12.

Individual differences in the use of mobile services among Finnish consumers. (together with Matti Leppäniemi, Craig Standing, Sami Kajalo, Marko Merisavo, Ville Virtanen, and Sami Salmenkivi). International Journal of Mobile Marketing, Vol. 1, No. 2, 2006, pp. 4-10.

The measurement of end-user computing satisfaction of online banking services: empirical evidence from Finland. (together with Tero Pikkarainen, Kari Pikkarainen and Seppo Pahnila). International Journal of Bank Marketing, Vol. 24, No. 3, 2006, pp. 158-172.

Factors affecting consumer choice of mobile phones: two studies from Finland. (together with Jari Karvonen, Manne Kesti, Timo Koivumäki, Marjukka Manninen, Jukka Pakola, Annu Ristola and Jari Salo). Journal of Euromarketing, Vol. 14, No. 3, 2005, pp. 59-82.

Factors influencing consumer willingness to accept mobile advertising. A conceptual model. (together with Matti Leppäniemi). International Journal of Mobile Communications, Vol. 3, No. 3, 2005, pp. 197-213. (impact factor 0.765 in 2015).

Creative benchmarking in higher marketing education: comparing best practices among divergent universities. (together with Soili Niinikoski, Asko Karjalainen, Kimmo Kuortti, Kenneth R. Deans and Jürgen Gnoth). Journal for Advancement of Marketing Education, Vol. 5, 2004, pp. 27-36.

Consumer acceptance of online banking: an extension of the Technology Acceptance Model. (together with Kari Pikkarainen, Tero Pikkarainen and Seppo Pahnila). Internet Research, Vol. 14, No. 3, 2004, pp. 224-235. (impact factor 3.017 in 2015).

Internet banking adoption among mature customers: early majority or laggards?. (together with Minna Mattila and Tapio Pento). Journal of Services Marketing, Vol. 17, No. 5, 2003, pp. 514-526. (impact factor 1.021 in 2015).

Factors underlying attitude formation towards online banking in Finland. (together with Minna Mattila and Tapio Pento). International Journal of Bank Marketing, Vol. 20, No. 6, 2002, pp. 261-272.

Selection criteria for a mode of bill payment: empirical investigation among Finnish bank customers. International Journal of Retail & Distribution Management, Vol. 30, No. 6, 2002, pp. 331-339.

Electronic banking in Finland - Consumer beliefs and reactions to a new delivery channel. (together with Minna Mattila and Tapio Pento). Journal of Financial Services Marketing, Vol. 6, No. 4, 2002, pp. 346-361.

Hobbies

Sports such as XC-skiing and wooden boat rowing.